Story

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Beards Proper believes in quality above all else. Our ethos Product & Purpose stems from the devotion to create what we need, what we see missing from our day to day. Originally my father’s use of natural oils in his beard turned into an idea of something greater (Beards Proper). Born into beards, my father and most all of his friends had beards, these are great people that remind me of incredibly crazy times while being solid role models. These are also individuals who don’t meet conventional molds. Hippies, Bikers, growers, and hard working people. For me, beards are emblematic of power, authenticity and respect. We honor that heritage by supplying the bearded with the means to keeping their beards proper. We treat our customers with the same reverence, that’s why we use the finest organic ingredients. Our quality grooming products are mixed and bottled with purpose, providing direction for beards off-coarse.